Hello, I'm

Sana Mustafa

Business Development & Partnerships

Investor Relations • Business Strategy

Dubai, UAE

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About Me

Business Strategy and Partnerships professional with 6+ years driving investor relations, stakeholder engagement, and strategic growth across fintech, banking, and retail in the GCC.

I have managed 50+ investor relationships across four GCC markets, overseen a PKR 6 billion+ HNW banking portfolio, and led business transformation across 20+ business units in three countries. Currently pursuing an MSc in Business Analytics and Consultancy at Heriot-Watt University, Dubai.

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Business Development

Strategic partnerships, revenue growth & pipeline management

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Investor Relations

PE/VC/Family Office stakeholder engagement across GCC

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Digital Transformation

AI applications, CRM integration & data analytics

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C-Suite Advisory

Executive reporting, financial modelling & strategic planning

Key Achievements

50+
Investor Relationships

PE/VC/Family Office stakeholders across 4 GCC markets with $2M+ capital raised

600+
Store Merchant Network

Retail partnerships with Du and Vodafone enterprise integrations

PKR 6B+
HNW Portfolio

PKR 3.5B+ generated with 62% portfolio growth

35%
Conversion Increase

PKR 500M+ annual portfolio, Top Sales Manager nationally

Professional Experience

Business Strategy & Projects Consultant

ChenOne Stores Ltd.

Dubai, UAE Jan 2024 - Present
  • Led group-wide business transformation across 20+ business units in 3 markets (Pakistan, UAE, Oman), integrating CRM, ERP, and analytics systems.
  • Cultivated partnerships with 10+ UAE-based stakeholders to drive regional expansion and cross-border growth opportunities.
  • Delivered quarterly strategic impact reports to the CEO, translating business intelligence into actionable strategies.
  • Led organisational revitalisation across 7 business verticals through 50+ strategic sessions.
  • Designed tech-enabled virtual showroom experiences and omnichannel go-to-market strategies for GCC retail.

Project Manager

Cashew Payments Technology Ltd.

Dubai, UAE Jan 2023 - Dec 2023
  • Managed investor relations with 50+ stakeholders including PE firms, VCs, and family offices across 4 GCC markets, supporting a $1M+ capital raise.
  • Led strategic partner integrations with Du and Vodafone, expanding Cashew's enterprise ecosystem.
  • Played a central role in closing retail partnerships across a merchant network of 600+ stores across UAE and KSA.
  • Built investor pitch decks, fundraising materials, and due diligence packages for early-stage funding.
  • Streamlined stakeholder communication protocols, reducing meeting cycle times by 40%.

Priority Portfolio Manager

Habib Bank Limited (HBL) - Prestige Banking

Lahore, Pakistan Apr 2021 - Dec 2022
  • Managed a high-net-worth Prestige Banking portfolio of PKR 6 billion+, delivering tailored wealth management for 100+ HNW clients.
  • Generated PKR 3.5 billion+ through strategic deposit mobilisation, investment placement, and cross-selling.
  • Expanded a flagship HNW portfolio by 62%, earning top performer recognition in Q4 2022.
  • Exceeded quarterly KPIs across AUM growth, investment placement, and risk management.

Customer Experience Manager

Airlink Communications Ltd.

Lahore, Pakistan Mar 2020 - Feb 2021
  • Managed a PKR 500M+ annual retail portfolio across 3 locations and a team of 15+ staff.
  • Achieved Top Sales Manager recognition nationally during COVID-19, outperforming quarterly targets.
  • Increased footfall conversion by 35% and boosted repeat visits by 30% through targeted client engagement.
  • Built and implemented product training SOPs and CX frameworks, contributing to Top Selling Store recognition nationwide.

Education & Certifications

Education

2025 - 2026

MSc Business Analytics and Consultancy

Heriot-Watt University, Dubai, UAE

2019

SUSI Fellowship - Leadership & Public Policy

University of Massachusetts Amherst, USA

2016 - 2020

BSc (Hons.) Applied Business Management

Government College University (GCU), Lahore, Pakistan

Certifications

McKinsey McKinsey Forward Program
Lean Six Sigma Certified Black Belt - IMC
PMI Scrum: Advanced
ISO ISO 9001:2015 Lead Auditor - IMC
HR Certified Human Resource Manager - IMC
PMI Gen AI for Project Managers

Technical Skills

Tools & Platforms

Power BI Salesforce HubSpot Python Google Analytics Jira ClickUp Odoo Microsoft Office Suite

Analytics & Frameworks

Data Visualisation Business Intelligence Financial Modelling Systems Thinking

AI & Automation

Generative AI Prompt Engineering AI-Powered Analytics AI for Content Strategy

Get in Touch

Interested in discussing business strategy, partnerships, or potential opportunities? I'd love to connect.

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Email

sanamustafa.work@gmail.com
in

LinkedIn

linkedin.com/in/sanamustafa
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Phone

+971-526270047

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Location

Dubai, UAE